Web development

I design and develop websites and online shops, combining technical expertise, architectural design and business objectives. From defining the structure and user experience through to implementation, optimisation and maintenance.

Frontend

Accessible, responsive and visually polished interfaces. I start with wireframes and prototypes to create faithful designs, paying close attention to usability, animations and dynamic behaviours.

  • HTML5
  • CSS3
  • JavaScript
  • TypeScript
  • React
  • Sass
  • Bootstrap
  • JQuery
  • AJAX
  • JSON
  • XML
  • Webpack
  • npm (Node Package Manager)

Backend

Server-side logic, database management and robust data flows. Reliable connections between applications and external services, prioritising consistency and maintainability.

  • PHP
  • Laravel
  • Artisan Console
  • Composer
  • MySQL
  • SQL
  • phpMyAdmin

CMS and E-commerce

Customisation and optimisation of CMS-based websites. Reusable blocks, flexible structures and configurations tailored to each business.

  • WordPress
  • WooCommerce
  • WordPress Multisite
  • Shopify
  • Webflow

Optimisation and performance

Validation of performance, accessibility and code quality during launch phases and regular reviews. This ensures that every project meets actual web standards before it reaches the user.

  • PageSpeed Insights
  • Google Lighthouse
  • W3C Validator
  • Microsoft Clarity

Infrastructure and version control

Setup of local environments, servers and deployment processes. Team-based code management with version control and clear technical documentation.

Local environments, serves and deployment

Configuration of local environments, SSH remote access, DNS management and deployment with basic optimisation for performance and availability.

  • Visual Studio Code
  • Apache
  • WampServer
  • Filezilla
  • Putty
  • CDN
  • DNS Configuration

Version control and collaboration

Code management and team collaboration through version control, change tracking, and organised workflows, complemented by clear, structured, and versionable technical documentation to maintain traceability and facilitate project understanding.

  • Git Bash
  • GitHub
  • Markdown

Digital marketing and analytics

Implementation of digital marketing solutions with a focus on data quality and regulatory compliance. I integrate tracking, analytics and consent systems, assessing the technical impact on SEO, measurement and lead generation.

Landing pages & CRM

Design and development of conversion-focused landing pages. Integration with CRM systems, automation, A/B testing and optimisation.

  • WordPress
  • Hubspot
  • Webflow
  • Pardot and Salesforce
  • Zapier

Tracking, consent and analytics

Configuration of tags, events and reliable data flows. Implementation of consent layers integrated with measurement systems to ensure clean and auditable data.

  • Google Tag Manager
  • Search Console
  • Google Analytics
  • Google Consent Mode
  • Microsoft Consent Mode

Consent Management Platforms

Implementation and configuration of CMPs with active monitoring of privacy legislation to ensure effective compliance in every market in which clients operate.

  • Cookiebot
  • Usercentrics
  • Complianz
  • Iubenda

Internationalisation and localisation

Configuration and management of multilingual websites as a foundation for international expansion and marketing strategies.

  • Polylang
  • WPML
  • Poedit

Design and UX

Design informs every decision regarding architecture, layout and visual communication. I work on visual identity, user experience and the precise translation of design into code.

UX/UI and prototyping

Defining wireframes, prototypes and navigation flows to validate the structure prior to development. Analysis of layouts, visual consistency and basic accessibility.

  • Figma

Corporate identity and graphic design

Creation and adaptation of visual identities, logos and graphic systems. Consistent application of the identity across digital and print media, in accordance with brand guidelines and communication criteria.

  • Adobe Creative Cloud
  • Illustrator
  • Canva

Photography and retouching

Image editing and optimisation for the web and print. Management of visual catalogues, metadata and photo libraries.

  • Photoshop
  • Camera RAW
  • Photopea
  • Photo retouching
  • Adobe Bridge

Productivity

Tools to improve efficiency, organisation, and project management.

AI in my workflow

I integrate AI tools across the board: from ideation and drafting to code generation, logic review and the automation of repetitive tasks. Not as a substitute for human judgement, but as a way to boost speed and quality.

  • Github Copilot
  • Claude
  • ChatGPT
  • Gemini

Management and collaboration

Project management, task tracking and teamwork using tools that ensure clarity, prioritisation and traceability in dynamic environments.

  • ClickUp
  • ClickUp Power User